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An integrated & highly precise One-to-One Email Engine
GQMailer is a powerful one-to-one marketing application that delivers targeted, relevant information to your customers. GQMailer's advanced features are accessible without the expense and complexity of a large technology investment. Ease of use, flexibility and available integration into existing applications make the most of your marketing investment.
Truly targeted campaigns – send the right message to the right customer at the right time
Full control – automate your email marketing programs without the need for IT support
Optimize your response rates – advanced reporting lets you know what works, with whom and when
Ease of use – message creation made easy with step-by-step wizards
Cost savings – do-it-yourself and get professional results using advanced marketing techniques
High Scalability – designed to handle large contact
databases and high volume sends
High delivery rates – maximize customer response
and your return of investment!
Travel companies use GQMailer's email marketing features to:
- Strengthen Relationships with Existing Customers
- Retain Customers through the Delivery of Relevant Information
- Build a Strong Permission Based Email List
- Acquire New Customers
- Promote their Brand & Sell their Products
- Deliver the online portion of a broader integrated communication strategy
Product Features
Segmentation & Personalisation
Personalization of Messages Using Variable Attributes
GQMailer allows you to personalize your messages using variable attribute fields. Contact specific attribute information (such as name, address, etc.) will be automatically populated into variable fields, thereby giving your messages a one-to-one, personal feel.
Dynamic Content Blocks for Targeted Content
Dynamic Content Blocks automatically populate the outgoing message with relevant information, based on contact segmentation. Dynamic content can include images, text or any other type of rich media content that you may use in your messages.
Dynamic Segments
Dynamic segments can be generated by filtering your contact list and drawing out a group of contacts that match the criteria you specify. Dynamic segments are created in real-time when a campaign is sent, which means recurring campaigns’ contact lists are always adapting with up-to-the-minute information.
Static Segments
Static segments are a subset of the contact list that has been placed into this specific group based on common attributes, behaviours or membership in other segments or mailings. Static segments are “frozen in time” and allow for segmentation of the contact list in a controlled manner to support testing of campaigns.
Campaign Design Features
Built-in HTML Editor for Custom Campaign Creation
The GQMailer HTML Editor allows for the creation of appealing and eye-catching emails. It also includes the ability to automatically generate text-based messages from your HTML format and content. The editor provide buttons for you to quickly design HTML campaigns containing dynamic content, personalization fields and trackable links.
Unlimited use of Flexible HTML Templates
GQMailer's built in campaign templates can be used as is or as the starting point for the creation of new, branded campaign messages.
Hyperlink Inclusion & Tracking
GQMailer lets you insert hyperlinks to relevant web sites or other important information on the internet. Every click made by a recipient will be tracked so you can see what interests your contacts.
Preview Customized Campaign Content
You can preview dynamic campaign content and personalization in either HTML or Text mode to see exactly what your contacts and customers will see.
Send Test Campaigns to Specified Contacts
GQMailer supports delivery of test emails to designated test recipients.
Campaign Management
Dynamic Message Assembly
GQMailer allows you to create a single email template that can deliver customized content based on contacts’ demographic profile, historic campaign behaviour, and preferences. This enables the creation and distribution of multiple versions of your message using a single template which integrates multiple sources of content on-the-fly.
Image Library
GQMailer can store uploaded images and files for repeated use within campaigns.
Scheduling & Delivery
Recurring Scheduling of Campaigns
GQMailer allows you to schedule campaigns to be delivered on a daily, weekly, monthly, or annually recurring basis.
Flexible Scheduling of One-time Campaigns
GQMailer can be configured to deliver a campaign immediately or hold off until a later date and time.
Auto-detect HTML and Text
GQMailer can be configured to automatically send out emails in HTML and/or plain text versions. The recipient’s message will be delivered and viewed the way his or her email program allows.
Automatic Footer Message
GQMailer automatically appends a footer that provides a link for recipients to manage their profiles, ensuring your contact list stays current. These "profile update" pages can be hosted on either your server or GQMailer's servers.
TRUE ONE TO ONE MARKETING
One Template but content dynamically created according to each customer profile ON-THE-FLY! What more, you can manage the response rate and see who and which mailers get you the most response!
This is just a fraction of what can be achieved with GQMailer. Why not ask our team for a full demo of what GQMailer can do for your business.
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